Nerd is the new normal

When I was writing The Geek Atlas there was a big debate about the title. My original title included the word geek, but O'Reilly quickly overruled it. By the time the final title was agreed, we went with a title that O'Reilly themselves suggested: The Geek Atlas.

And then, just the other day, a US TV station did a report called "Nerd is the new normal".